Kerry O'Brine Womens Wear

Behind the seams


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The Everyday Routine: Skin care and makeup

I often discuss makeup and skin care routines with my friends. Sharing your information about the products you use and love is a great way of getting some very useful tips back!

I’ve got a daily basic skincare and makeup routine that I stick too. I’ve got a few things I do everyday and I can get ready very quickly with the routine that I have. Are you the same? How do you juggle skin care, makeup, getting dressed, (getting kids ready for school or partners!!) getting your lunch ready and making it to work on time?!!

Here is my skin care routine:

skin care beauty

and here is my makeup routine:

makeup routine daily

Links to products I use:

Korres

Wild rose products
Lancome
Foamy cleanser

Exfoliance Clarte

Laura Mercier

Oil free primer

Tinted moisturiser

Wet n Wild

Creme eye liner

Maybelline

Lots of lashes

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Need A New Daily Makeup Look?

I am no makeup artist – it’s never been my ‘thing’. I lOVE seeing all the colours all lined up on a beauty counter and always want them all to have at home together! I have learnt skills and techniques from friends, trying things out and also from the numerous videos that are online. If you don’t have time for all that but you want to learn some new skills or get out of a makeup rut perhaps you need to make time for it – book a course.

I’ve picked out some courses that looked good. They are various lengths, prices and focus on different makeup and beauty areas.

Take your pick:

Illamasqua

Timeless Beauty Course £50

Perfecting Skin Course £375

Paint box London

Makeup Short Course £850

Hair Short Course £450

London Makeup Academy

Beauty Workshops:

HD Brow and Eyes £99

Perfect Foundation and Contouring £99

All about the eyes £99

Occasion makeup and perfect nails £99

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No time to stop yet!

Things have gone a bit crazy here in the studio. Hopefully Friday I will find some time to do a massive clear up.

No sooner had I got back from the Pop Up Piccadilly shop, it was full on with this Thursdays evening event! The silk jersey fabric arrived back from the brilliant Insley & Nash print and dye studio, dyed in a fabulous fresh crunchy apple green shade. Quickly made myself a dress out of the silk jersey to wear tomorrow evening!

If you’ve ever organised an event, it takes a lot of hard work and persistence! Anyway, it is just around the corner now and everything has been falling into place. One last push and we will be ready.

If anybody is still interested in coming tomorrow evening to the Colourful Evening in Bloomsbury London there are a couple of tickets still available. You will need to get in there soon as the ticket sales close at 4pm.

Pictures will be taken and I will do a blog post after I’ve had a rest!!

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September – A time to re-evaluate and re-start!

It’s nearing the end of August and I find myself thinking about September looming over me. Wow this year has passed so quickly and so much left to do!

September always feels like a new start to me. It’s almost like I have been left with the start of the school year permanently ingrained in my mind. As a working woman with my own business I still think about buying a new pencil case, some stationary and maybe a couple of new outfits in September, to see me through the start of the new Autumn season!!

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Am I the only one? Perhaps.

The fashion merry-go-round (fashion fabric shows and fashion weeks) starts up again in September and most shops will have a full stock of Autumn Winter pieces in.

September feels like a start whether you took holiday in August or not. If you’re getting your kids new outfits for a fresh start in September perhaps September is a time for you to re-evaluate your own wardrobe.

Who says we have to only evaluate ourselves, our goals and our resolutions in January?

Why not take the time for yourself to start in September with a great new feeling about the way you look. I have had a think about some simple changes and things you could do to start off your new season. Here are some suggestions:

  • Go for a bra fitting (your body size fluctuates through out the year)
  • Go for a hair consultation (a new hair style, cut or colour can lift your mood in an instant)
  • Go through your wardrobe and get rid of those things that lurk around but you never wear (if you need a hand – meet an Image consultant to discuss your needs)
  • Wear a new colour: Do you always go for the same colours in your professional wardrobe – a new one that looks fab on you, can give confidence
  • Get a new lipstick or eyeshadow colour – they can make an instant impactBrown eyeshadows
  • Get some new accessories – you can jazz up an old suit with the addition of a new season belt or bag
  • Book yourself in for a manicure – nothing says professional like a well looked after pair of handsNails
  • Flush out those tights in your drawers that need to be binned. Get some great advice from a hosiery expert and fill your drawer with some great new tights for Autumn!Legs blog
  • Get your Autumn Winter shoes ready to go! A re-heel and polish will make them feel shiny and stylish again!

Consultations For London Based Readers:

If you are based in London for work or home then you may be interested in the event I have organised on 12th September. I decided that the start of September was the perfect time to hold our Colour themed networking and consultation evening.

The goal is to give professional women the chance to have a chat with consultants in a variety of colour focused areas in a relaxed and friendly environment. This advice should start you off for Autumn Winter.

We will be covering colour in the following areas: hair, makeup, image, clothing and tights.behind-the-scenes-4video


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Don’t Forget To Give it Some Lippy

YesJust thought I’d do a quick morning share as I get ready this morning for my PR meeting!Yes 5

I love red lipstick!

There are so many shades out there to choose from. I’m pretty convinced there is a good shade of red for everyone!!

I think it’s a shade that means business – don’t mess with me. It’s strong and powerful: women embrace your red shade.

I think if you don’t want to over do it with red in the work environment you can layer up the colour. One sheer layer for work and then add to it for the evening.

Lisa Eldridge gives us some tips on how to create the perfect red lips in an online video.

At Refinery29 they have uncovered some of the best shades for every skin tone.
London Underground women's fashion dress


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London City Hair and Beauty Directory

All professional women find time is short – whether you are trying to squeeze in meetings and seeing your partner or networking and pick up your kids from school – it can be tricky!

So to help you with your juggling act, I decided to start a new and (hopefully) useful directory online. Aimed at women in the city of London, specifically in the Square Mile area:

Instead of just a general title like women’s wear or beauty we have tried to aid you in the search for the service or product you require.

Visit our hair and beauty page and you will find a range of hair and beauty service providers with a table showing the various services they provide.

Whether you’re looking for a wash and blow dry, a full head of colour, a facial or a manicure; you should find a local service provider in our City of London directory!

I would love some feedback regarding how useful you have found it – if you work in London City. I’ll look to be doing some reviews of service and products at some point so let me know what you’d like to know about!!

Perhaps you’ve already had a great experience at one of the locations we have listed and would like to give us a little review. Feel free to get in touch.

If women find it useful I will do directories in other areas!


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Fashion and Beauty Insight Summit

Wednesday I had an early start….I was trying to get to Green Park for 8.30am for a Fashion and Beauty summit. The day was filled with great talks and presentations from some interesting people from a broad spectrum of businesses.
The day focused on the ‘new media’ internet based business’ including zooming in Facebook, Twitter, Pininterest and Instagram for starters. The day was amazing as it felt like people sharing their knowledge and experience in the fashion and beauty industry. I wish there were more events. Especially in fashion where some more sharing and passing on of experience or knowledge is needed,this could be a great boost to the industry through this difficult economical climate.

It was interesting to hear from a mix of companies from Wahunda an Internet based business to Folk who utilise the internet to benefit their client’s business’.
There was a big focus on enabling customers, handing over the power to allow them to be at the heart of the business. Wahunda enabled customers through a ‘platform for connection’, Marie Claire demonstrated this through refocusing the brand and uniting many touch points together allowing the reader to access the brand whenever they want.
The owner of Mumsnet gave a presentation from a very interesting view point with the key message of crowd sourcing; Understand your market place, consult with them and test your products with them. It was really interesting to hear how women were recommending products to each other that they loved. A great example of connection on an online community.

The Folk deal with a variety of brands and talked in more general terms regarding the use of the various tools i.e. Twitter, Pininterest and Tumbler. He gave useful information on best practice and some companies that really use the tools well.

The marketing manager from A Suit That Fits gave a very interesting talk about their marketing strategy and how it has changed from being a start up company into being a young small company. Utilising the positive and successful aspects of the company they refocused their marketing objectives and streamlined all areas to bring everything in line. The main areas online that they looked at were Twitter and all the sales advisors tweet online to customers and they looked at getting more conversion from the good reviews on google.

Getting down to the nitty gritty of Facebook was the focus of I Spy Business Development and Marketing Director Nishma Robb. Helping business’ understand the nature of Facebook is interaction and communication between friends and highlighting the pitfalls that business’ can fall into.

Zu Rafalat from the company Zulu, discussed the use of videos online and their relevance and success in a viral and educational context. Last but not least Tony Macallister and Catherine Schrier discussed the role radio can play with marketing for fashion and beauty. Interestingly some statistics they highlighted was conversations that people have on brands:
6% of people talk online
13% via telephone
79% talk face to face

I think this is a key thing to remember when it comes to marketing, Internet is growing but still not as popular as face to face chat!