Just a quick note for those of you applying for a fashion degree and putting together your portfolio.
There is one thing you don’t need to do…!
Don’t stress about drawing, making or putting together a fashion collection. You will be learning about designing and creating collections on your fashion degree. Concentrate on exploring your creativity and showing your skills and ability to come up with fresh ideas.
Good luck with putting your portfolio together and let me know how it all goes.
If your ultimate goal is to get into fashion design but you don’t know where to start, then you’re going to want to start creating an inspiration board (or moodboard as they are more commonly known as!).
When fashion designers start designing their next collection they all start in different ways BUT one thing that is universal is getting inspired at the start of the process. This can happen in many different ways and often from this inspiration they put together a moodboard which can be a collage of images and fabric swatches that have sparked some ideas.
Your board is a collection of things that are inspiring to you at that moment in time but as you design more collections you may find reoccurring themes and images. Your mood board could include a photograph, an image of a piece of art, a scrap of fabric etc… This board is for you and is supposed to inspire you and your designs, so there are no right or wrongs!
Sometimes your inspirational spark could come from one image and other times you might need to do a lot of research, collate a lot of things together and then sift through to create something cohesive.
Designer John Galliano and his team spent a lot of time researching at the start, before any designing took place. They then created research books, a visual storyboard that sparked the imagination of John.
Colin McDowell (in the book John Galliano) gives great insight into the way that John Galliano approaches his work. Every collection of his had a story. Galliano and his team spent a lot of time researching at the start, before any designing took place. They would visit many locations, absorb the culture, sub-cultures and see exhibitions. They then created research books, a visual storyboard. Things would start to connect and start sparking the imagination of Galliano.
Sarah Burton compiled the boards for Alexander McQueen which included a mix of past and current inspirations. The image to the right is from the new exhibition space Alexander McQueen which is dedicated to the archives of its different collections over the years.
I personally like to start collating stuff physically’ vs virtually!
If I find something that inspires or interests me online I will print it out.
Every designer is influenced and inspired by many different things.
How a designer puts together their current inspirations with their life experiences, long time inspirations and beliefs into a fashion collection gives it their unique perspective.
These are some example of some strong recognizable design voices:
Sicilian Italian duo Dolce and Gabanna
Italian luxury brand Versace
Stella McCartney and her views on sustainability (75 percent of materials being eco-friendly in her 2020 collection)
Issey Miyake whose technology-driven and trade mark pleating
Mary Katrantzou well known for her signature digital prints
It can take a while to find your design voice, your language. It may come out in the cut of the garment, the placement of certain seams, a signature colour choice or a reference you often return to.
If you are working on your pre-degree portfolio, there is no need to worry about having found your ‘signature style’ as yet. If you are on your fashion degree, now is the time to really explore what makes you tick as a designer. There may be projects you hate, uninspiring briefs and tutors that don’t see the value in a design but this is all a chance for you to reflect and see what really does make you tick, what lights the fashion design fire in you and how you can turn that into a fashion collection.
Did you see in the October @voguemagazine the article and interview by Jason Gay with Ralph Lauren. They announce the arrival of a feature-length documentary (written and produced by Susan Lacy) about Ralph Lauren.
It has always seemed like Ralph Lauren has kept a lot of things close to his chest and it will be very interesting to take a peak behind the curtain in this documentary. Very Ralph is available on November 12th on HBO.
Well, Ive been on a bit of a life rollercoaster. More twists and turns than downs! I got married, moved to New York/New Jersey from England and then a year later my husband and I moved across the USA to the Bay area in California!
I decided to take a break from my women’s fashion business when I left the UK. Now living in California I’ve been taking a new direction. It’s a bit of a career pivot for me. I’m helping other people who want to go into fashion design with their portfolios.
So with that in mind, I will be back on this blog but heading in a bit of a different direction!
My business website www.kerryobrine.co.uk is still online but is acting a bit more like a portfolio for me at the moment. You will also find me on Facebook and Instagram as well – I always appreciate new followers!
Let’s talk about body proportion. What is included in the torso and what does it mean to have a long or short torso! When you start questioning what sentences like ‘proportionally longer torso than legs’ it gets you thinking, what does this all really mean?!!
In art the body is usually measured in heads. So you are measuring the body with the size of it’s own head. On average these days the body measures about 8 heads (including the head!).
The torso is the body not including limbs, neck or head. The torso (including the neck) generally measures 3 heads and the legs (including feet) measures 4 heads.
Now, if you think you proportionally have a different body to leg ratio it could be either of these possibilities:
Longer torso and shorter legs – your torso measure longer than 3 heads and your legs measure less than 4 heads.
Shorter torso and longer legs – your torso measures less than 3 heads and your legs measure more than 4 heads.
See the diagram: The center person is Miss Average with the 3 to 4 head, torso to leg ratio. On the left is the longer torso and shorter legs and on the right you have the shorter torso and longer legs. All three are the same height and it is just the body ratios that change.
It doesn’t matter whether you are short or tall – you could be any of these three options.
When designing a piece of clothing a designer must consider it as part of an outfit. This outfit has to look visually ‘right’. Making an outfit look ‘right’ usually includes balance and points of focus. In my previous blog post I discussed the length of sleeves and balancing out the body. I’m going to look here at how colour placement can influence the eye.
Visual balance in art and design can often be achieved by using odd numbers.
In art there is the visual triangle where objects or people are arranged to create an invisible triangle shape. There is also the use of placing 3 areas of the same colour to draw the eye through the painting. Take a look at the painting below – the blue pulls your eyes accross the painting and the balance of 3 blue areas is visually harmonious. There is almost an invisible triangle joining the three blue areas.
This principle is also applied in graphic design, interiors and fashion.
Look closely at this lovely interior created by firm Gauthier Stacy
You can see the candle sticks are grouped in 3:
This is an example in fashion styling as a way of creating a visual triangle and pulling the eye through an outfit with 3 points of colour. Ralph Lauren uses orange sandals, a handbag and a jacket to create this grouping. You could use a belt, bag and shoes to create a grouping of 3 colour points or perhaps a necklace, jacket and belt.
It can often be a placement of one that is the odd number. It can be a piece that creates a focal point – pulling the viewer to a point you want them to look at or just adding a pop of interest/colour.
This can be done through styling on a catwalk or in your personal styling but you can also add pops of colour as part of an integral part of your fashion design.
Balance and proportion in an outfit are ways to trick the viewing eyes into seeing the body differently. As a fashion designer you can be creative and use different ways to make the eye see a body in a different way.
The eye naturally finds a balanced body or face shape more appealing. The goal with many styling exercises is creating an hour glass figure i.e. large top balanced by a large bottom and skinny in the middle.
This does not mean as a fashion designer we should design everything to create this ‘hourglass’ shape and I don’t believe we should all dress to create this particular shape. However, it does provide a good example of how to create balance in clothing. By putting a belt on the waist you can evenly divide the body – The eyes will find this a good marker.
Ladies with long bodies and shorter legs can lengthen their bottom half by raising the waistline up. Take a look at the following designs from Alberta Ferretti.
The top of the skirt line is higher than elbow height and shortens the body length: making the models legs and lower torso look longer.
Outfits 1 and 2 are similar – A-line floaty top and wide floaty trousers. However, there are key differences that make each outfit better suited to different body shapes.
Outfit 1. The top is longer (to wrist level) and floats over the trousers. This is good for ladies with a short torso as it is elongating the torso. The all white colour scheme adds to this lengthing.
The longer top length can take the lower v-neckline. This is a better shape for larger busts.
Outfit 2. The shorter red top hits about waist height and is balanced with a large bold print on the bottom half. This is great if you want focus on your waist as the red top draws the eye there. If the top was patterned like the trousers, a red belt in the middle would nicely define the waist so you have a figure instead of being a mass of pattern. The high neckline balances out the shorter length of the top. This high neckline and short length would not be very flattering on larger busted ladies: the A-line shape would sit like a tent from your bust.
Outfit 3. The trousers in this outfit taper down to the ankles. The shape of the trousers is very flattering – loose and skimming on the thighs and narrow at the slimmest part, focusing your eyes on the ankles.
The soft lines of the lemon jacket below in example 1 from Carolina Herrera would soften a lady with an angular figure. The outfit proportions are balanced out i.e. the skirt is shorter than knee length and the top half is fully covered – the lemon to skin ratio is about even.
Let’s compare the sleeve length in example 1 to example 2 from Carolina Herrera’s spring summer 2015 collection. The eye is drawn to the end of the sleeve. In example two the focus is on the waist in the middle of the body. In example one the focus is dropped lower than the waist line but not as far as the hips.