Colour placement in fashion outfits

When designing a piece of clothing a designer must consider it as part of an outfit. This outfit has to look visually ‘right’. Making an outfit look ‘right’ usually includes balance and points of focus. In my previous blog post I discussed the length of sleeves and balancing out the body. I’m going to look here at how colour placement can influence the eye.

Visual balance in art and design can often be achieved by using odd numbers.

In art there is the visual triangle where objects or people are arranged to create an invisible triangle shape. There is also the use of placing 3 areas of the same colour to draw the eye through the painting. Take a look at the painting below – the blue pulls your eyes accross the painting and the balance of 3 blue areas is visually harmonious. There is almost an invisible triangle joining the three blue areas.

space composition II

This principle is also applied in graphic design, interiors and fashion.

Look closely at this lovely interior created by firm Gauthier Stacy
You can see the candle sticks are grouped in 3:

Rule of 3 in interiors
Rule of 3 in interiors

This is an example in fashion styling as a way of creating a visual triangle and pulling the eye through an outfit with 3 points of colour. Ralph Lauren uses orange sandals, a handbag and a jacket to create this grouping. You could use a belt, bag and shoes to create a grouping of 3 colour points or perhaps a necklace, jacket and belt.

Ralph Lauren S/S 2015 collection
Ralph Lauren S/S 2015 collection

It can often be a placement of one that is the odd number. It can be a piece that creates a focal point – pulling the viewer to a point you want them to look at or just adding a pop of interest/colour.

Yellow shoes add a light hearted pop of colour to this outfit at Balmain S/S 15
Yellow shoes add a light hearted pop of colour to this outfit at Balmain S/S 15
David Koma
David Koma has drawn your eye to the waist with a yellow waistband in s/s 15 collection. You can do this with a belt

This can be done through styling on a catwalk or in your personal styling but you can also add pops of colour as part of an integral part of your fashion design.

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