What a busy week this has been! July seems to be THE TIME for networking in London! On Wednesday I went to a networking evening in Diptyque which I really enjoyed. I met some lovely ladies and had a very interesting evening. Now to be honest, I am a complete novice when it comes to the Diptyque brand and also the candle and fragrance industry. So I was happy to learn and be educated!
The company was first started by three friends and was inspired by their travels. They produced textile prints that they sold to Libertys and various other things. All three were creative but with different skill bases (interior designer, set designer and painter).
The labels for the first candles were all originally done by hand by one of the founders. Their first store was at 34 Boulevard Saint-Germain and you can see some pictures and more information on the website. It is still there and I think when I next head to Paris I would like to make a little visit.
The store I was in was very close to South Molton Street, London and was a lovely little boutique. They showed us how the best way to smell the candles they have on display is to tap out the candle on their special table and smell the bottom of the glass! This is because you won’t get as much of the fragrance from just smelling the top of the candle until you burn it.
There were some amazing scents. They have one that smells like daffodils. Now it truely does smell like daffodils, but very concentrated. Which I’m sure when burnt will dissipate and fill the room with a lovely floral scent. It hadn’t occured to me until the store manager pointed it out, that the majority of their candles are a single scent. This means you can almost create your own personal scent by burning a couple of candles at a time. For example, if you love the smell of roses but on it’s own it’s too sweet, perhaps burn a candle with a fresher smell at the same time.
They do also have a range of other fragrances where they are combined.
I also found it interesting that you just burn the candle for a very short time and then blow it out. The scent fills up the room and you don’t burn too much candle. The candles last about 60 hours I believe, so value for money really!!
I have the lovely limited edition candle Joie. To me it is a gorgeous smell; combining roses and lychees (surprising choice?) creates a lovely floral but fresh scent.
This is what Diptque says about the little collection “Diptyque partnered with Minä Perhonen, the famous Japanese designer, to create a limited edition collection of three fragrances: Ciel, Joie, and Infini. Each fragrance is inspired by a poem and is influenced by a mutual love of craftsmanship, motifs, and fabrics”.
The poem evokes a summer’s day with flowers that seem to speak to one another, perfectly reflected by the candle’s intermingling floral notes.
Bavardage des fleurs
Sous les rayons du soleil, quel bonheur !
Bavardage des fleurs jusqu’à la tombée de la nuit
With its use of incense and spices this candle reflects the mysterious nature of memory: the unchartered territory of the mind.
Les souvenirs s’accumulent, aux côtés des senteurs,
Ils trouvent enfin leur place et sommeillent paisiblement,
attendant que l’esprit les libère
This candle’s nostalgic combination of rice vapor and sweet dew instantly calls forth the poem’s wistful tone. At one with the elements, Minagawa’s words bring the far-away close to home.
Le ciel sait
Je demande au vent de me conter l’histoire de ceux qui vivent au loin,
Et le vent me transmet leurs joies,
Je les sens ainsi plus près de moi.
If you want to find out more check out their facebook page, they make suggestions regarding combinations you can burn together and new products coming out. They also have little travel sets which seem lovely; great gifts, hint hint.